energy right Logo Guidelines

The energy right logo is a registered service mark and should not be altered in any way. TVA owns the rights to this identity, and any use in advertising or promotional materials not developed by TVA or its advertising agency should be approved by TVA in advance. Because energy right is a service mark and not a trademark, the words energy right can be modifiers only to words such as "program", "guidelines", "logo", or "symbol". It is incorrect to use energy right homes, energy right heat pump, energy right manufactured homes or energy right water heaters.

Usage

Appropriate Usage—The logo should only be used in advertising or promotions for the energy right New Homes Program, the energy right Heat Pump Program, the energy right Residential Water Heater Program, and the energy right New Manufactured Homes Program. If a distributor has a program that includes options that do not meet the TVA program standards in the categories listed above, the TVA program identity must be limited to only those program options that do meet the standards.

With other Logos—Follow these instructions when using the logo with non-TVA logos.
- Make sure all the logos have about the same size, weight, and importance.
- Leave a distance equal to one half the size of the logo between the various logos. The identifier should be placed on a light background to provide a strong visual contrast.

Specifications

Duplication— Only camera-ready artwork provided by a TVA representative should be used to duplicate the logo.
Placement—The words energy right should always appear in lower case letters and should be featured in italics or quotes. Whenever the words energy right are used, a ® should be used in very small type—approximately 1/3 of the energy right font size—beside the words, in the upper corner. If energy right is mentioned several times in the text, ® needs only to be used on the first reference.
Fonts—The typefaces used are Helvetica 45, Helvetica 55, Helvetica 65, Garamond Light Italic and Garamond Book Italic. These are the only typefaces that should be used.
Colors—Only use PMS colors 560, 279 and 295 or use the identifier in black and white. Colors should be screened according to the illustration.

Don't forget to refer your residential customers to www.energyright.com for program information, energy-saving tips, a free online audit, a mortgage calculator, and more.

Here are examples of the proper use of the phrase:
"The house was built according to energy right guidelines."
"A home in the energy right Program is a smart choice."

And here are examples of the improper use of the phrase:
"The energy right home sold in less than a week."
"The energy right heat pumps are a popular feature with home buyers."

The phrase should be italicized when used in written text and followed by the circled R registration notice. Also, no capital letters should be used.

The energy right logo - Color Spec

image of energy right logo guidelines


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